Good content creation is an uphill battle. It’s important to keep it fresh and to keep it relevant. We do that by, not only consistently taking photos, but by curating interesting information that is helpful and meaningful to our tribe. Once we have a bountiful cache of content there are certain tools that will make sharing your brand even easier. For today’s blog we’ve chosen two.
First up, is a lovely site called Row Feeder. Row Feeder is a tool that is great for data capture and analytics. As an avid social media user you can use said data to report on all mentions of a hashtag used at an event. It’s perfect to track mentions. RowFeeder does offer a free version for tracking a fixed amount of hashtags, but if you’re looking to really get the word out for a big real world, real time event it’s worth the (small) investment to get the paid version. Row Feeder helps you to pull data around the usage of your specific hashtag — the person who tweeted it, the time they tweeted it, the link to the physical tweet, etc. It gives you the opportunity to reward the promoters of your brand and increase awareness and response times.
Next, Pick&Zip is a lovely little ditty that may help you save time and transfer images from one platform to another in bulk. The goal? Back up and download all of your photos plus other people’s photos you’re tagged in. By using Pick&Zip you can move all of the photos your business has been tagged in on Facebook to other platforms. It’s a great free feature if you’re using multiple social media outlets.
Branch out and go big without making a huge time commitment. By utilizing the tools of the social media trade you will get farther, faster, and make the impact that you’re looking for. Happy posting!
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