Bring the Engagement With Instagram’s New Improvements

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For all of you photo aficionados, Instagram busted out a great big up-cycle to the way embedded photos and videos are going to look on the web. They’re going to be bigger, better, faster, stronger, able to leap tall piles of data in a single bound… Well, not so much, but they will be larger. The display will be super clean, chic even, with a narrower bezel for the frame and a Follow button hovering lovingly above the image.

What does that mean for you? I’m so glad you asked. That sweet little follow button will make it much easier for viewers to follow your epic and engaging Insta Account.

The move to feature larger photos is a smart one for Instagram. Publishers that embed photos on websites or articles, will most likely be drawn to the new flash shiny pretty things, and thus more inclined to embed Instagram photos. That means if you have photos embedded in your blogs or stories it will be that much easier to build your tribe.

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Now for the meh, news. As with most changes, there may be a small window of time right after the launch when embeds could get glitchy. If your mobile users want to follow another account with the Fabulous Button the Follows they have to be logged into the app and the mobile desktop page. Otherwise they’re just going to have to do their following the ole fashion way.

Creative Content: Slip into a selfie more comfortable.

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By now you should be familiar with Instagram’s popular time-lapse video app, Hyperlapse. It’s cool. We dig it, but once upon a time we could only shoot with the rear-facing camera. That simple fact made creating time-lapse selfies pretty much out of the question. Fortunately, the “selfielapse” is a new feature with the app’s front facing camera option. I know, I know, you’re crazy excited. Want to know what’s even more exciting? I’m about to tell you how to get started.

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Download Hyperlapse. 

If you don’t already have it on your phone this is a pretty pivotal step so click here to get it. Hyperlapse is a free app that is only available for iOS devices. Keep that in mind.

Launch Hyperlapse. 

Ummm, yes. This seems fairly self evident. Thought I’d mention it anyway. Call it creative license or me just looking to add a blurb to keep up appearances.

Put that puppy in hello selfie mode 

All you have to do is tap the circular button at the bottom-right of the screen or swipe horizontally on the screen. This will toggle you between the rear-facing camera and front-facing camera. When the camera flips, you’ll see “Selfielapse” and “Hyperlapse” appear depending on which mode you’re in…Just in case seeing your sweet little mug in the viewfinder is not enough. Keep in mind though, when you begin recording, you won’t have the option to switch between “Selfielapse” and “Hyperlapse.” You’ll have to choose. There can be only one.

Push record 

Selfielapse is awesome for moving backgrounds… say in a gym… during a group training. Ahem. It’s also great for showing a process from beginning to end. Got a little camera shake here and there? No problem, the app automatically stabilizes and smooths out videos. It loves you. See?

When you’re ready to record, tap the circular white button at the bottom of the screen. It’s the big one. In the center. You can’t miss it.

To stop the madness, press the red circular button. The magic red button will do that. If only the rest of life were so simple.

Choose your time-lapse speed 

After you’ve finished recording, editing features will pop up on your screen. We could all do with a little editing. One of said features of editing goodness is a slider at the bottom of the screen that encourages you to adjust the speed of your video. It ranges from 1x to 12x — 1x being the slowest speed, and 12x being the fastest speed.

Not really feeling the editing process? Save that sucker for later by tapping the red “X” and selecting “Edit Later.” The blue circle on the record screen will allow you to pull it back up again.

You’re almost done. You’re so freaking close. Save that “selfielapse” and post it to Instagram or Facebook.

Phew. The end is nigh. In sight even. When you’re finished editing, plop a digit on the green check at the top-right corner of the screen. The app will automatically save the video to your phone’s camera roll. Then, all you gotta to do is answer the lady when the app conveniently asks you if you want to share your video on Instagram or Facebook. Say yes.

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All done. Isn’t that better now? Now go forth and lets make some super awesome time-lapse selfies.

Tech and the Time Crunch

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Time is a finite commodity. We are forced to make choices on a minute by minute basis as to what we’re going to do with it. We make time for what’s important. We make time for work. We make time for lifestyle priorities, but really what is the best use of our time? Speaking from a brand perspective, we’ve got to focus our time and energy where  it counts; where we get the most interaction and return on investment.

Social media is an amazing tool and that’s why every person, pet, and brand is on it. The ability to advertise, build meaningful relationships, and connect is basically unmatched for the amount of money that it takes to do so. It’s crucial. Absolutely pivotal.  Vital. And it’s loud. Nearly everyone on the planet is on social media, interacting, motivating, trolling, and vying for attention. If your brand is on every platform available, chances are that you just don’t have the time in the day to promote well enough to do yourself justice.

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The need arises to prioritize. Where in the wide world of the matrix is the best place to focus your magic little gem of attention. In fitness, the keys to getting results from a workout are duration and intensity. In social media, the keys to being seen are location, interaction, and content. Each platform is going to give you the opportunity to interact differently with your prospective members. Here’s an itemized crash course for you, because really, who doesn’t love em some lists.

  1. Facebook- Is great for connecting and starting groups. It’s great for small businesses with a service related focus. Get thyself to Facebook you fabulous gyms you, and don’t forget to set your advertising radius to the area where your clients and prospective members live. Likes are great, but they aren’t doing you much good if they can’t also be clients.
  2. Twitter- Is great for public figures and national brands. Participate in twitter chats. Get to know the Twittersphere. Be funny. Be charming. Be brief. Post photos and retweet your face off. Find complimentary brands and connect with them. Promote each other. Retweet each other. Go on meow.
  3. Pinterest- Is great for products as long as they come with pretty pretty pictures. The beauty of Pinterest is that you can link directly back to your site. You can link directly back to your sales platform. Go forth and pin, join shared boards. Invite influential pinners to share boards with you.
  4. Instagram- Is for gyms and public figures alike. Take pretty pictures. Take interesting pictures. Hashtag away and like other peoples images. Become a trusted brand, give helpful advice in your captions and interact with all of your comments.
  5. YouTube- Okay you DIY Diva’s. The most popular channels on You Tube have creative well edited fast paced content to offer. These are advertisement segments that shouldn’t feel like advertising. Information and charm is key. Don’t be afraid to make a production because the half cocked, half planned vid you accidentally shot on your way to work this morning isn’t going to create the brand image that you want.

As a brand, you can’t be all things to all people. Ain’t nobody got time for that. Pick the platforms that empower you. Pick the platforms where you can be your best self, and focus your time and energy where it counts!

The Right Time, The Right Post: Facebook’s Latest Algorithm Adjustment

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Ever have one of those moments, scrolling through your news feed, when you stumbled on to a time sensitive post that you missed from a couple of days ago and wondered if your posts were showing up to the party a day late and a dollar short too? If the answer is yes, I have a lil nugget of news you’re going to like. If the answer is no… meh, keep reading anyway.

Earlier today on Facebook’s blog Erich Owens, Software Engineer and David Vickrey, Engineering Manager, offered up some news to the internet gods. Trending and timely topics are now to be moved higher up in users news feeds. They had this to say:

“Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.

We will be rolling out these changes gradually and do not expect posts to see significant changes in distribution as a result of this update. If a Page posts about a trending topic or if a post sees a high velocity of engagement early on that then drops off, that post may begin to see increased distribution early on and less distribution over time. Pages should keep producing great content that is relevant and resonates with their audience.”

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What does that mean for you and your business? It means break out a few trending topics that have something you can relate to health and fitness each week and get involved in the discussion. Connect, create, and pop to the top of the news feeds.

Twitter Gets Tweaked??

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Listen up tweeps! In an interview with The Wall Street Journal, Twitter CFO Anthony Noto recently made some comments that plenty of folks interpreted as the company may be considering making significant changes to how tweets are served in our user timelines.

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The breakdown basically came to this, Twitter’s data and its search capabilities have opened up the opportunity for “an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people.”

*Coughs*

*Hello Facebook*

*Coughs again*

Twitter has always displayed tweets in reverse chronological order. It’s been a thing. A thing that has remained relatively unchanged in the last eight years or so. Recent updates have made minor adjustments to what we users see in our feeds. We’ve become accustomed to to seeing our most recent tweets first, regardless of relevance or any other criteria. But according to Noto, this approach just “isn’t the most relevant experience for a user. Putting that content in front of the person at that moment in time is a way to organize that content better.”

Needless to say, not everyone is thrilled. There are no specifics quite yet and no guarantees, but a new algorithm will affect how we, as users, interact and the way we post our content. Sometimes change is hard. We have to be comfortable with being uncomfortable. Will this change result in greater benefit to users or bury our content? Only time will tell.

Spam Less Socialize More

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For a business or a public figure, social media is about increasing brand awareness and connecting with your audience. Those are your goals. Say them with me. Your tribe will follow you because of who you are and how you can add relevance to drowned out the endless string of ads on their news feed. Epic amounts of brand promotion translates to one thing. Spam. Don’t do that. Spam gets filtered, spam gets junk engagement, and spam gets put on mute. To avoid being spam-tacular lets look at why in the ever loving social strata we follow brands in the first place. 

1. Good Branding Benefits 

What does your tribe gain from adding your voice to their already jam packed newsfeed? Does connecting to your brand say something positive about them? Does it help them brand themselves? And hell, how are you spreading your message of overall awesomeness?

  • Are you charming?
  • Are you original?
  • Are you up on all of the latest trends?
  • Are you informative and quirky? 

If you’re not, each and every one of your followers should be receiving a baby unicorn in the mail the second they click like because otherwise it ain’t gonna happen. You have to give the social-verse a reason to follow you.

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2. Killer Content

Before we follow an individual or a brand we want to know what to expect. We want to know what there is to look forward to and we’re going to dig for dirt. We’re going to dig through your content like a truffle pig in the forests of France. Give us a reason to keep up with you.

Ask yourself, “Self does the frequency of my posting suck? Am I posting 487,575,896,047,729 times a day, or have I gone more than a week without posting at all?” 

“Self, did the last post I made come off like a used car salesman. Was it smarmy, half-assed, or just really excruciatingly dull?”

 We, as users, want the full ass version of your social media page. We want photos and videos and unique perspectives. We want to follow pages that are active and publish unique content. So have a purpose and a perspective. Do that. 

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Don’t just have a brand page ‘cause yo momma told you you needed one. Don’t even do it because I said so. Be on social media to be present in the lives of your tribe. Publish content that reflects your brand’s goals and then interact. Save the promotion for those rare occasions that you have a specific event or item that you’re promoting. If you’ve been interesting enough the rest of the time, we’ll be anxiously awaiting those nuggets and won’t just scroll on by. 

Reach Out And Touch Those Twitter Analytics

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Recently, Twitter rolled out an updated analytic dashboard which lets us savvy social media users see how many impressions each tweet has received, the number of favorites each tweet has received, how many times others have clicked on our profiles, and the number of retweets and replies on a certain tweet. It even shows how many times a tweet got engagement and what kind of engagement it got.  

I know after such a spectacular intro paragraph you’re all dying to know how you can get these badass statistics into your hot little hands as soon as possible. Well, wait no more. If an analytic dashboard can, in fact, be badass you can find that sucker right here to analytics.twitter.com.

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Just in case you might have a few questions, those kind folks at Twitter also put up a help page with definitions and guides. Now for the fine print people. Tweet metrics are updated in real time and your account must be at least fourteen days old to get your analytic dirt. It also can’t be deleted, restricted, protected or suspended. 

Back in the day, anyone who wasn’t an advertiser had to rely on third party apps for all Twitter metrics. Now all of that ewey gooey metric goodness is out there just waiting for us users. Now all we need are analytics integrated into the mobile apps.

Voila Video Import

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Vine loves our faces. It does. Really. How do I know? Simple, the social media platform is now allowing users to import existing videos for our mobile devices.

In addition to video import, the Vine app (on iOS only for now) lets users edit imported videos. That means in addition to amping up the convenience we can duplicate portions of the video and mute the audio without having to preview the whole video before we edit. Preview recent additions on the capture screen and proceed.  Heck we can even delete selected sections of our cinematic glory from that same screen. 

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They’ve even added deeper controls alongside old favorites like ghost and focus lock as a cuddly little bonus. Tell me more you say. Well Vine’s also added a grid to help properly compose your shot. Use it to level up and make sure the horizon isn’t off kilter. Use the slow-motion video feature on the iPhone 5s for all your awesome training montage videos because that’s supported, too.

I’ll admit a lot of these tools could be geared toward longer video’s, but on Vine creativity is key. Get creative and get some exposure with the videos you’ve got tucked away in your little mobile device vault.  Vine is encouraging its community to dig up the oldest videos on their phones and share them with the hashtag #VintageVine. Vintage fitness anyone?

Check-Up, Check-in, and Click Away: Three Reasons That You May Not Be Getting The Results You Want From Your Social Media Platforms

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Get social, they said. Make all of the posts, they said. If your business has been on social media for a while and you aren’t getting the response that you are looking for, it’s frustrating. I’m talking hulksmash, damn intranets, computer boxing kind of frustrating. The good news, is that beyond edgerank and platform coding you may to be able to improve your interactions by giving your social media presence a lil check up. You know, just to make sure it’s healthy. You want the online version of your brand to be just as well oiled and awesome as the in person version. So without further ado, here I go with the lists:

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  1. Is your Content is Canned? We all love memes, but here’s the thing, we want to love your health and fitness brand. We want to love you. You content should be 80% original. In that other 20% of your social media content if you want to throw up some memes, promote some healthy local businesses, or link to a few articles that you find phenominal go for it. That 20% could actually help you to be more engaged and more connected with the content in your industry. Let’s go back to that 80% though. That’s your golden ticket. And you can’t be yourself hiding behind all of the other content out there. 
  2. Do You Know What Platforms Your Tribe Is On? Posting to every social media network in existence is a time sink. It is a matrix style rabbit hole, and it may not be doing you any favors. On the flip side of that kettlebell, if you’re only posting to one social media platform, you need to make sure that’s where the bulk of your tribe resides. If you don’t you’re missing out on some huge opportunities. There are plenty of studies that show what demographics prefer which platforms. There are plenty of platforms that are better for public figures or gyms. All of those things are good to be aware of. The best way to go about finding out what platforms your membership is on (drumroll please), is to ask them in person. Conversational like. 
  3. Are You Joining And Interacting With Social Media Groups? You don’t have to spend all of your time there, but a little bit of interaction goes a long way. Join the discussion on any social media platform. By establishing yourself as an industry expert and offering some helpful tips and topics for discussion you go a long way in the battle of brand promotion. Not all of the members will be in your area, but the ones that are will feel more personally connected to you and your brand after having discussed a topic or two in a group setting. 

So there you have it. Your online check-up. If you aced it and still have questions throw em in the comments and I’ll try to answer them blog style in the coming weeks. Social media can be a sassy beast and we all need moments where we check-in with what we’re doing and reevaluate the ways we can make it shine. Click Away, lift all of the things, and make that platform as awesome and as personable as you are.  

Ninja

 

Fitness Nostalgia: Three shocking differences between staying active then and now.

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Fitness just felt good when we were kids. Hey yeah, remember that? Boundless energy and we could run for sugar fueled miles without tiring. That was how it worked, right? We’re not just improving through the zippy little Segway that is nostalgia. Right? Nah, you and me? We were wild mustangs running free out on the plains. In my case the plains meant my parent’s driveway and running free meant maxing the shit out of my skip-it. But let’s not get tripped up in semantics. What in the ever loving tarnations happened to us?

Number #1 

Stress.

Stress happened. That’s right, more responsibility comes with a big fat heart attack side of anxiety. Somewhere in between bill paying and meeting obligations we’ve completely forgotten to go outside and play. There’s no responsible adult type of person to whine at as we’re kicked out of the house until it gets dark. In fact, having a responsible adult type person to whine at is one of the many reasons I workout with a trainer. Just saying.  

There are a lot of freaking expectations that come along with playing grown up. I mean, bills, seriously what is that shit? There is an inevitable point of no return in which we’re suddenly expected to no longer be searching for the answers to the magic of the universe and start providing them, like Zoltan, and look how active he is. We’ve got ideas, but let’s face it, we still don’t unequivocally know. It’s a lot of pressure, man. A lot of pressure. Ask most doctors how to deal with that horrific level of stress and they’ll tell you to go play outside.  

Number #2

The dear sweet introduction of Booze and Take Away

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Advertising has done a really really fantastic job. Marketing ninjas creep right into our hearts and minds and make a drink, or twenty, at the end of the day, seem really warm and fuzzy. They gloss right over any drunk text fallout and the liquid death insomnia dry mouth moment, when your face-hole tastes like that seventeen year old freezer full of petrified cantaloupe soup on that last episode of Hoarders. Food porn makes that sizzling hot 5,000 calorie meal seem like the only viable option to counteracting a day spent battling the flying monkeys with a weapon the size of a toothpick. It’s not. But it feels like it.

If you told your kid self that sitting down to a nice big cup of old juice would was supposed to be an event, an actual activity, the response would be somewhere between incredulity and outright distain. Meal time used to be a chore when we were younger. When did that change? Best guess? When we stopped setting time aside to be active and have fun. Let’s face it, meal/drinking time is mandantory. No food = no survival, thus it’s the most acceptable excuse not to be studying, working, paying bills, and stressing. We need to backtrack to that middle ground where we’re finding the good times and allowing ourselves to be human on more than one front. 

Number #3

The vast availability of Unchallenging Distractions.

There are inumerable amounts of ways in which we can occupy ourselves while putting forth little to no effort. They don’t require a whole lot of engagement and it sure as heck doesn’t feel like it hurts. Only it doesn’t really feel good either. It’s just a thing. A thing that we do because we’re conscious. When we got kicked outside back in the day, activities required imagination and engagement to avoid face melting boredom. As kids no one told us we were supposed to think of ways to make it as horrible as possible. That doesn’t build character, it builds martyrs. 

Anyone else ever heard the phrase “Until you puke, faint, or die, keep going”? It’s most often applied to health and fitness and it sounds like loads of fun, am I right? Of course not. It sounds like it sucks. I’m all for feeling like a badass, but describing workouts the way we’d describe, say, food poisoning hardly boosts the appeal. Living a more health and fitness friendly lifestyle is going to be a shock to the system at first. We all notice extreme changes, the same way that we notice that the ocean is freaking cold the first time you jump in it. It doesn’t mean we won’t get used to it and it doesn’t meant that there isn’t a good time to be had. How about say, doing things we love, which happens to be both cathartic and fun. As a kid moderation was a parental dispensation. Now it just helps us all to avoid going bat-freaking balls crazy. That’s a technical term.