You posted seventeen times today, your fingers are cramping, and your eyes are permanently refocused to the screen that’s been two centimeters in front of your face for ages. Now, after all of that effort, what you really want to know is: where the heck are the results? Check those statistics again. Guess what, those likes haven’t increased and neither has the post reach. Confused? Don’t worry, we have you covered.
I can tell you that your statistics haven’t changed because by this point I’m just short of being hard wired Minority Report style to the various social media platforms you use most often. Remember post number fifteen? You know the one, it was the shining example of your club culture that set you laughing for a good five minutes when you found it. Why is it, that out of everything you posted good ole number fifteen only got a couple of responses?
I’ll tell you why, that beautiful miraculous gem that you couldn’t wait to share got filtered.
I know, I know, it’s cruel really- an online version of the Hunger Games. Your District 12 just got stomped over something as simple as post frequency. There was just too much competition from your own page for any of those later posts to succeed. Over posting on a platform like Facebook is exactly like overtraining. Posting too frequently during the day will exceed your community’s capacity to engage with your content. Facebook filters kick in to protect individual users from being bombarded indiscriminately by the pages with the most posts. This means while content is still key, much like training, frequency has to be accounted for.
When you find those perfect gems of content make them the stars of your daily posting. Give them the best times and don’t add in a bunch of noise around them. When those posts stand out so will you. Your message and your culture will shine and your members will connect.
Want to know more? Contact us at FitnessClick Social.